KITCHENAID SPEAKER
BRIEF
Identify KitchenAid brand design language, design a speaker and apply the brand design language on the speaker design.
DESIGN SOLUTION
A KitchenAid speaker design that accurately communicates the brand’s iconic, nostalgic and high end style and aesthetics.
TOOLS & SOFTWARE
Autodesk Fusion 360
Autodesk Sketchbook
Analogue Sketches
BACKGROUND
The purpose of this project was to analyse and identify KitchenAid design language to design speakers.
RESEARCH
Research was undertaken to analyse and identify KitchenAid design principles. Secondary research involving analysing a wide range of KitchenAid products to identify key design principles.
PROBLEMS & OPPORTUNITIES
The main design principles identified from the analysis include repeated forms, symmetry, smooth transitions, gloss finish and branding stripe with satin and chrome finish .
DESIGN SOLUTION
A speaker design that accurately reflects KitchenAid’s nostalgic and high end design aesthetics.
DESIGN LANGUAGE
ANALYSIS
DESIGN LANGUAGE
SYNTHESIS
DESIGN SOLUTION
ELEGANT KITCHENAID SPEAKER DESIGN
FINAL RENDERS
DESIGN PROCESS OVERVIEW
Kitchen Aid Research
Brainstorming & Ideation
Concept Iteration
Concept Development
Concept Refinement
Final design and Presentation Boards